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Rudra Kasturi

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Category: SEO

chatgpt traffic

ChatGPT Traffic Fell, Then Rose Again. Here’s What Actually Happened

On July 2, 2026 By Rudra Kasturi In AEO, AI, SEO

E-commerce, SaaS, fintech, auto, health, beauty, astro — if any part of your traffic depends on ChatGPT, this is the pattern you need to understand, not just the headline. If you track referral traffic from …

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11 Things Liz Reid Told Publishers – Straight From Google’s Head of Search

On June 30, 2026 By Rudra Kasturi In AEO, AI, SEO

What Google Actually Told Publishers To Do SEO & AI Search · Reading the room What Google Actually Told Publishers To Do Google’s Head of Search, Liz Reid, sat down on the AI Inside podcast …

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Indian Forms Are Written to Confuse You. I Found Out the Hard Way – Then ChatGPT Agreed.

On June 26, 2026 By Rudra Kasturi In AI, SEO

I Spent 20 Minutes Explaining a Form. Then ChatGPT Built the Feature. | Rudra Kasturi rudrakasturi.com ← All posts AI in everyday life I Spent 20 MinutesExplaining a Form.Then ChatGPT Built the Feature. Every form …

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Page-Level vs. Site-Level Signals: Why Fixing Your Website Won’t Fix Your Content

On June 22, 2026 By jahnavi valli In AEO, AI, SEO

You can repaint the whole building. If the food on the plate is still mediocre, nobody comes back. Page-Level vs. Site-Level SEO Signals — Rudra Kasturi 22nd June 2026 · 8 min read · Rudra …

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Query Fan-Out in AI Search: What It Is & How It Works?

On June 22, 2026 By Rudra Kasturi In AEO, AI, SEO

When you type one question into an AI search engine — Google AI Overviews, ChatGPT, Perplexity, or Gemini — the system does not just search for that one question. It secretly breaks your question into …

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Digital search bar with the word 'TRANSFORMING...' connected to a network of data nodes and information links

Google Search Is Rolling Out Information Agents In AI Mode For Fee

On June 17, 2026 By Rudra Kasturi In AEO, AI, SEO

Google is testing a major new feature inside AI Mode called Information Agents, and this could quietly become one of the biggest shifts in how people consume information online. Instead of repeatedly searching for updates, …

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Comic-style illustration showing Google's generative AI guidelines on bias, transparency, intellectual property, and safety with a friendly robot.

Google’s Official AI Content Guide Decoded: What Actually Matters in the AI Search Era

On May 18, 2026 By Rudra Kasturi In AEO, AI, SEO

Based on Google’s official AI Optimization Guide for Search The SEO industry has a strange habit. Google says one thing. The industry hears something else. Then LinkedIn experts appear with fancy terms like GEO, AEO, …

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Ask.com Shuts Down After 25 Years: The Quiet End of a Once-Big Search Player

On May 5, 2026 By Rudra Kasturi In AI, SEO

After 25 years on the internet, Ask.com has officially shut down. Parent company IAC confirmed that it is exiting the search business altogether, with Ask.com going offline on May 1, 2026. For many users, this …

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Why the Same Question Gets Different Citations Across Different LLMs?

On March 30, 2026 By Rudra Kasturi In AEO, AI, SEO

You ask one question.Try it across 3 AI tools. All answers look fine.But the citations are completely different. This is where most people get confused. They assume:“Same internet → same sources → same citations” That …

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Googlebot & SEO: Is 2MB of HTML Too Small? Or Already Too Big?

On February 13, 2026 By Rudra Kasturi In SEO

A Practical SEO Reality Check For years, SEOs have argued about Googlebot’s so-called “2MB HTML limit”. Some say: “2MB is nothing. Modern sites are huge.” Others say: “2MB is dangerous. Stay far below it.” Both …

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Top Posts & Pages

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