Articles
Search and AI, explained
519 articles, newest first.
AEO Oct 21, 2026
Google says it will show links more often and higher up in AI Mode and AI Overviews, after news publishers reported steep drops in Google traffic. Google has not said how many extra clicks…
2 min read
AEO Oct 18, 2026
Fix the basics first: let crawlers in, write clear answers, add something original, and cover follow-up questions. Skip llms.txt. Get mentioned elsewhere. Measure with Search Console and…
2 min read
AEO Oct 18, 2026
AEO and GEO are new names for getting your content used by AI answers. Google says it is not a separate job: it is still good SEO. Others argue that being mentioned on other sites matters…
2 min read
AEO Oct 17, 2026
llms.txt is a text file some people add to their site hoping AI tools will read it. Google says it is not needed for its AI features, and John Mueller says it cannot help an AI choose your…
2 min read
YouTube Oct 17, 2026
YouTube says it will recommend original Shorts more and reduce reach for channels that mostly re-upload other creators' clips. It is also testing a way to ask questions about a Short. Both…
1 min read
AEO Oct 16, 2026
Google says it will show links earlier and more often inside AI Overviews and AI Mode, and is testing a section of official-site links. More links could mean more clicks, but Google is not…
2 min read
Google Oct 16, 2026
Google now lets creators connect Instagram, TikTok, X or YouTube to Search Console and see which Google searches lead to their posts, even without a website. It reports performance. It does…
1 min read
AEO Oct 15, 2026
Query fan-out means an AI turns one question into several smaller searches, then combines the results into one answer. To show up, cover the topic and its follow-up questions properly on…
2 min read
LLMs Oct 14, 2026
Both OpenAI and Google are building ads into AI answers. ChatGPT's ads now have bulk product campaigns and more measurement options, and Google showed conversational and shopping ads. Many…
1 min read
Google Oct 14, 2026
Google's September 2026 spam update started on September 24 and finished on October 8. It took about two weeks, far longer than the earlier 2026 spam updates. Google has not said what it…
1 min read
AEO Oct 13, 2026
Search Console now reports how often your pages show in AI Overviews and AI Mode, but only impressions, not clicks. There is also a separate switch to opt out. Blocking Google-Extended in…
2 min read
SEO Oct 13, 2026
AI crawlers take far more pages than the visitors they send back. Cloudflare lets sites block them or charge for access, and is testing new payment systems. Be careful: blocking or charging…
2 min read