Articles
Search and AI, explained
519 articles, newest first. (Page 2 of 44)
AEO Oct 12, 2026
Most studies agree people click less when Google shows an AI answer, but the size of the drop varies a lot, from about 38% to 61%. Total clicks across a site did not always collapse. Test…
2 min read
Forums Oct 11, 2026
Reddit shows up a lot in AI answers, but the studies disagree on how much, and the numbers swing fast. Treat Reddit as one possible source of visibility, not a sure thing, and check which…
2 min read
AEO Oct 10, 2026
Each AI uses its own methods and favorite sources, and which ones get cited changes often. So there is no single AI ranking to chase. Build real authority, be present in several places, and…
2 min read
Forums Aug 20, 2026
AI Search / GEO ChatGPT quietly rewired how it searches the web. Reddit paid the price. On August 8, 2026, ChatGPT started aggressively scoping its background searches to specific trusted…
4 min read
AEO Aug 18, 2026
Search Console / Data Anomaly Seeing a click drop in Generative AI in GSC since Aug 12? It's a logging bug, not a ranking loss. A number of site owners started flagging a strange dip in…
3 min read
Google Aug 12, 2026
Ad Platforms / Agency Trust Your Google rep is calling your client. Directly. Agencies keep catching Google Ads reps emailing their managed accounts straight, "book a free call" and all…
4 min read
YouTube Aug 11, 2026
Creator Economy · Platform Policy YouTube just redrew the line between who earns and how much Three changes land on the Partner Program in February 2027 — one opens a new revenue tap, one…
5 min read
AI Ads Aug 9, 2026
Google Ads · Rolling out Aug 17, 2026 The Budget Governor Is Being Switched Off For years, a budget cap quietly overrode your Target CPA or Target ROAS whenever a campaign was performing…
3 min read
AEO Jul 31, 2026
If you got laid off from SEO, here's the first thing I want you to do. Stop worrying. Not because it doesn't hurt. It does. But because you're standing at the start of something most people…
3 min read
AEO Jul 24, 2026
Dispatch · Search & Media Google Zero, Everywhere at Once American publishers are threatening to block Google entirely. It's a live option for them because they have somewhere else to send…
6 min read
AEO Jul 23, 2026
Cockroach Mode — How Gen Z Actually Pulled This Off purely gen z · told by gen z-adjacent Genz Mode : how they actually pulled this off Not the politics. Not the headlines. Just — how do a…
6 min read
SEO Jul 13, 2026
Satya Nadella's new warning is forcing companies to ask an uncomfortable question: when you pay for AI, what are you really giving away in return? The Original Paradox, Flipped In 1966…
3 min read