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Rudra Kasturi

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Tag: search engine optimisation

2025 Search in Review: How the Internet Quietly Changed Who Gets Chosen

On December 29, 2025 By Rudra Kasturi In Opinion

There was no single moment in 2025 when the internet collapsed. No outage.No announcement.No dramatic shift that everyone noticed at once. What happened instead was quieter. And more dangerous. The internet stopped rewarding visibility and …

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OpenAI Bots. The Full List, What They Do, And How To Block Them

On December 10, 2025 By Rudra Kasturi In AI, AI Mode, SEO

OpenAI has introduced a clearer system for identifying and controlling the bots that access websites. These bots appear in server logs the same way Googlebot, Bingbot, or Pinterestbot do. The difference now is simple transparency. …

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Google Analytics now monitors Google News Showcase Discover Traffic

On August 5, 2021 By kuheenasharma In Uncategorized

Google Analytics appears to be displaying some Google Discover visits, most likely from the Google News Showcase. If you look at your acquisition, source, and medium traffic, you could see [newsshowcase / discover] in the …

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Site Ranking For Unusual Keywords? Here is why

On July 17, 2021 By kuheenasharma In Uncategorized

Keywords are crucial because they connect what people are looking for with the content you’re giving to meet that demand. Your aim in ranking on search engines is to drive organic traffic to your site …

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Spammy links don’t cause soft-404 error: Google

On July 17, 2021 By kuheenasharma In Uncategorized

Do you have 404 errors in your Google Search Console reports or in Google Analytics? Take a deep breath and try not to be alarmed and panic. Some 404 errors are perfectly acceptable and have …

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Google to end using ads for tracking user data

On July 16, 2021 By kuheenasharma In Uncategorized

Google notified that after third-party cookies are phased out of its platforms, the Search Engine will not establish substitute identifiers to track individuals while they browse the web. After phasing out existing ad-tracking technology from …

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Major infrastructure changes may drop index performance

On July 16, 2021 By kuheenasharma In Uncategorized

Google’s search index is a platform where the candidate pages qualify and provide the results which is why the indexing score of Google is so crucial. On that account, John Mueller of Google describes why …

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To-do list to pass the new core web vitals

On July 16, 2021 By kuheenasharma In SEO

Google considers Core Web Vitals to be a set of particular elements that contribute to a webpage’s overall user experience. Three specific page performance and user interaction statistics make up Core Web Vitals: greatest contentful …

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Google finishes rolling out July 2021 core update

On July 13, 2021 By kuheenasharma In SEO

The July 2021 core update is now “essentially complete,” according to Google. The Tech Giant finished rolling out the update which was released on July 1, 2021. The full rollout of such an upgrade takes …

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SEO is not going to help?

On July 13, 2021 By kuheenasharma In Uncategorized

‘There are times when no SEO technique will boost a website’s search results rating’, says John Mueller, a Google Search Advocate. He further explains that sometimes it’s not a technical issue, sometimes it’s not something …

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