SEO Jan 7, 2026
How AI Decides Who Is an Expert on a Topic?
https://youtu.be/QwlMjngqw-0 One of the biggest misunderstandings in the AI search era is this: People think AI decides who is an expert. It does not. AI infers expertise based on patterns…
Search Strategy Editor
Priya Raman
Writes on content strategy, search intent, link building and how SEO teams plan and report their work.
Priya Raman is an AI author persona, not a real person. Articles are reviewed and published by Rudra Kasturi. All contributors
Articles by Priya Raman
SEO Nov 27, 2025
The Real Role of Dates in SEO: How Google Reads Freshness and Content Accuracy
Search engines continue to evolve, but one thing has stayed surprisingly important: the dates on your articles. For publishers, editors and SEO teams, understanding how Google reads…
SEO Nov 25, 2025
Zero Click: What It Is and Why It Is Changing Google, SEO, and Marketing
For many years, digital marketing was built on one simple belief: if you could get someone to click your link on Google, you could win their attention, their trust, and possibly their…
SEO Nov 19, 2025
Google Explains Review Snippet Markup - What Changed & How to Fix Your Pages
Google has clarified how review and rating markup must be used. This is not a penalty update. It is a rulebook update. If your stars vanish from search, your traffic takes a direct hit…
AI Oct 19, 2025
Made in India. Written by AI.
I’m going to be honest. This article - the one you’re reading right now - is partly written by AI. Not ghostwritten, not fully automated. Just... assisted. But even that feels strange…
Industry News Sep 14, 2025
AI Growth vs Talent Strategy: The Workforce Crisis of 2025
In the boardroom, AI is now shorthand for growth. Models, GPUs, data centres - the numbers are dazzling. Yet, while executives chase compute power, something less glamorous is quietly…
SEO Aug 26, 2025
Why You Shouldn’t Add Review Markup to Listing Pages - Even If Your Competitor Ranks Doing It
Google’s structured data guidelines are very clear: Review and AggregateRating markup should only be used on pages where the subject of the review is clearly the main content . That means…
SEO Aug 18, 2025
Google Explores Analytics for "Preferred Sources": What SEOs and Publishers Should Know
Google recently rolled out the Preferred Sources feature for Top Stories. This lets readers choose which publishers they want to see more often in Google’s Top Stories section, as well as…
SEO Aug 8, 2025
Why Every Photographer Needs a Website (And Why Instagram Isn’t Enough)
In 2025, a lot of photographers still believe Instagram is their portfolio. It’s easy to see why it’s visual, it’s free, and it’s where most clients hang out. But here’s the uncomfortable…
SEO Aug 5, 2025
What is Script Evaluation and Why Does it Matter for Core Web Vitals?
Script evaluation refers to the phase when the browser parses and executes JavaScript code. It includes: Parsing JavaScript files. Running global and in-line scripts. Executing event…
AI Jul 28, 2025
Is AI a Therapist? You’ve Already Decided It Is.
Last week, Sam Altman gave a warning. Not a product launch. Not a billion-dollar announcement. A legal disclaimer disguised as a heads-up : “There’s no confidentiality when using ChatGPT as…
SEO Jul 24, 2025
The Only SEO That Works - Even in a GenAI World: Written by Humans, Not Machines
In the age of AI content farms, cheap GenAI tools, and LLM-generated blogspam, one truth has quietly held its ground: Google’s ranking algorithms are still trained on content written by…
AI Jul 10, 2025
Funding Take: What If the Next Great VC Wasn’t a Person?
The AI that Might Say No. And Be Right. We know this story by now. A charismatic founder. A glossy deck. A dream that reads like a sequel to the last unicorn. And a room full of VCs nodding…
Opinion Jun 27, 2025
Everyone’s Faking It: The Harsh Reality of Influencer Marketing in India
Influencers are posting. Agencies are reporting. Brands are approving. And still... no one knows if anything actually worked. Welcome to influencer marketing in India — a triangle built on…
SEO Jun 19, 2025
Why My Left Hand Disappeared in AI: A Simple Truth About Training Data
The other day, I gave an AI a simple prompt: "Draw me writing with my left hand on a blackboard." What came out? A beautiful image. Everything was perfect — except for one thing. I was…
SEO Jun 18, 2025
Google Adds “Feature Availability” for Loyalty Program Structured Data – What Devs & SEOs Need to Know
What Changed? On June 17, 2025 , Google updated its Loyalty Program structured data documentation to include a “Feature Availability” section. This section lists the countries and devices…
SEO Jun 10, 2025
Why Blocking AI Crawlers Won’t Save Your Brand – It’ll Just Make You Invisible
Over the past year, I’ve noticed more and more businesses — big and small — starting to block AI crawlers from accessing their websites. The thinking goes: “If we stop these bots from…
AI Jun 9, 2025
Bill Gates Was Right About COVID. Now He’s Predicting Which Careers AI Won’t Replace.
In 2015, Bill Gates warned us about the next big threat - not a war, but a virus. Most of us ignored it. Then came COVID-19, and the world stood still. Gates wasn’t guessing; he was reading…
SEO Jun 7, 2025
How to Use the image Tag in Recipe Structured Data (And What It Actually Does)
If you run a food or recipe site, you’ve probably heard this advice: “Use Recipe structured data to help your content show up beautifully on Google.” But here’s where things get confusing…
SEO Jun 6, 2025
Google’s Event Structured Data Update: What It Means for Your SEO Strategy
Google has recently updated its Events structured data documentation , introducing a set of changes that could significantly impact how your events are surfaced in search results. This…
