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Rudra Kasturi

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Category: SEO

A Google search results page showing featured snippets and AI-generated answers at the top, highlighting how Zero Click results reduce website clicks.

Zero Click: What It Is and Why It Is Changing Google, SEO, and Marketing

On November 25, 2025 By Pranita Padwal In SEO

For many years, digital marketing was built on one simple belief: if you could get someone to click your link on Google, you could win their attention, their trust, and possibly their business. But the …

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Google Explains Review Snippet Markup – What Changed & How to Fix Your Pages

On November 19, 2025 By Rudra Kasturi In SEO, Structure Data

Google has clarified how review and rating markup must be used. This is not a penalty update. It is a rulebook update. If your stars vanish from search, your traffic takes a direct hit. This …

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ChatGPT Is Now in Every Phone – Search Is No Longer About Algorithms.

On November 5, 2025 By Rudra Kasturi In AI, SEO

When Uma, a 21-year-old commerce student in Hyderabad, asked ChatGPT to explain “inflation like I’m 10,” she didn’t open Google again that week. The app sat neatly beside WhatsApp on her phone but it was …

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Search Gets Human: Google’s AI Mode in Your Language – What It Means for Indians, Content & Clicks

On October 10, 2025 By Rudra Kasturi In AI, AI Mode, SEO

What is Google’s AI Mode? A quick explainer Before we talk about its impact in Indian languages, it’s important to understand what Google’s AI Mode actually is. AI Mode is the next evolution of Google …

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Google Discover Adds Follow Buttons and Social Media Posts

On September 18, 2025 By Nita In Google Discover, Google Search, SEO

Google is changing how Discover works. Starting September 2025, you will see follow buttons, social media posts, and dedicated spaces for creators and publishers right inside Discover. What’s New in Discover Why This Matters For …

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Report: 1 in 10 Adults Now Talk to ChatGPT – And 1 in 4 of Their Conversations Replace Search

On September 16, 2025 By Nita In AI, GPT, Industry News, SEO

Generative AI is no longer a niche tool. By mid-2025, 700 million people were using ChatGPT every week. That equals 1 in 10 adults worldwide – a pace of adoption faster than smartphones or the …

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From Tents to Servers in Space: How Starcloud Wants to Rethink AI Data Centres

On September 13, 2025 By Rudra Kasturi In AI, AI in Space, Industry News, SEO

Picture a giant tent in space not for astronauts to sleep in, but for servers to hum quietly. Imagine a space station where racks of GPUs replace crew cabins, powered directly by the sun, cooled …

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AI Mode is Now in Hindi: 600+ Million Users Get Instant Answers

On September 10, 2025 By Nita In AI, AI Mode, SEO

In 2017, Google quietly revealed a statistic that should have reshaped how Indian businesses thought about the internet: more people were searching in Hindi than in English. Fast forward to today, and that tipping point …

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If Google AI Mode Becomes Default: What Really Happens

On September 10, 2025 By Nita In AI Mode, SEO

Google has been experimenting with AI Mode in search for months. Today, it’s optional and visible only in some markets. But the bigger question everyone is asking is: what happens if AI Mode becomes the …

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Google Update: Search Console Removes Support for Six Structured Data Types

On September 10, 2025 By jahnavi valli In SEO, Structure Data

Google has announced that it is removing support in Search Console for six structured data types that have already been phased out from Search results. Which Structured Data Types Are Affected? The following six types …

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