When someone asks an AI tool about your business, the answer can be right, outdated or simply wrong. You cannot edit the answer, but you can find out what it says and fix the pages it relies on. This worksheet is our own method. It is not an official procedure from Google, OpenAI or Microsoft, and none of them guarantees that changing a page changes an answer.
Step 1: ask six questions
Use the same wording each month, in a new chat, in every tool you care about. Replace [Brand] with your name.
- Who is [Brand] and what does it do?
- What does [Brand] sell, and what does it cost?
- Is [Brand] trustworthy? What do customers say?
- How does [Brand] compare with [competitor]?
- Where is [Brand] based, and how do I contact it?
- What is [Brand] best known for, and what is it not suited to?
Step 2: record what you see
Keep one row per tool and question. Columns: date, tool, exact prompt, short summary of the answer, tone (positive, neutral, negative), and every source or link the tool shows. Save a screenshot if the tool allows it.
Step 3: score each answer
| Measure | 0 | 1 | 2 |
|---|---|---|---|
| Accuracy | A key fact is wrong | Mostly right, one error | All facts right |
| Completeness | Missing or vague | Partial | Covers what a buyer needs |
| Sources | None or irrelevant | Some third-party only | Includes your own pages |
A total of 6 is the best answer. Treat any 0 as a task.
Step 4: fix the source, not the tool
| What you find | Likely action |
|---|---|
| Wrong fact | Find the page it came from, correct your own page first, then ask the other site to correct theirs |
| Outdated fact | Update the page, show an honest date, and fix public profiles |
| Missing fact | Publish a clear page that states it, in plain words |
| Cites a weak source | Strengthen your own page on the same topic |
| Negative tone | Read the reviews it draws on and respond honestly; do not fake positives |
Google’s guide says Merchant Center feeds and Business Profiles can help products and services be visible in AI responses, so check that your entries match your site. Our brand entity clean-up guide covers keeping one name and story across the web.
Limits to remember
AI answers change between runs, tools and countries. One odd answer is a note, not a trend. Look for patterns over three months. Do not ask a tool to “remember” a correction and treat it as fixed.
What to do
- Copy the six questions into a spreadsheet today and run them once.
- Score each answer and list every 0.
- Fix the two easiest source pages this week.
- Repeat on the first of each month, alongside our 20-prompt AI visibility test.
The full map is in our AEO and GEO playbook.
