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How to get your local business page found in Google AI Mode and ChatGPT

Illustrated avatar of Maya Fernandes

By Maya Fernandes · Reviewed by Editorial Desk
November 1, 2026 · 2 min read

SUMMARY

Google's LocalBusiness markup requires a name and an address, and it asks you to add as many details as apply. For AI features, Google suggests keeping Business Profile information up to date. Keep your name, address and phone number identical everywhere.

When someone asks an AI tool for “a dentist near me open on Sunday”, the answer draws on business details. Google says its generative AI responses can include information about local businesses, and that using Google Business Profiles can help your services be visible in AI responses and other results. Here is how to prepare your own pages.

Keep the basics identical

Use one version of your business name, address and phone number on your site, your business profile and every listing. Differences make it harder for any system to know that two records are the same business.

Add LocalBusiness markup

Google says LocalBusiness structured data can help your details appear in a knowledge panel or a carousel when people search for a type of business. Two properties are required: name and address, and Google advises including as many address properties as possible. It lists many recommended properties, such as opening hours and departments. Only mark up details that are visible on the page.

Four checks for a local business page: consistent name, address and phone; LocalBusiness markup; a page per location; and an up-to-date profile

Give each location a real page

If you have several locations, create a page for each with its address, hours, services, directions and photos. Avoid near-copies with only the town name changed. Google’s helpful content guidance warns against content produced at scale with little added value.

Keep your profile up to date

Google’s AI features guide recommends checking that Merchant Center and Business Profile information is up to date. It adds that no special markup is required for AI features, and that a page must be indexed and eligible for a snippet.

What about reviews?

Reviews influence how people choose. We have covered how local reviews show up in AI Mode. Encourage honest reviews and reply to them.

What to do

  1. Audit name, address and phone across your site and profiles.
  2. Add LocalBusiness markup to each location page.
  3. Write location pages with real details.
  4. Update hours and holiday changes promptly.
  5. Allow OAI-SearchBot and Googlebot so ChatGPT and Google can read your pages.

Sources: Google Search Central documentation, as linked above.

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