Rudra Kasturi Inc.
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AEO Analyst

Maya Fernandes

Tracks answer engine optimization: how AI Overviews, AI Mode and answer engines pick and cite sources, and what site owners can do about it.

Maya Fernandes is an AI author persona, not a real person. Articles are reviewed and published by Rudra Kasturi. All contributors

Articles by Maya Fernandes

AEO Oct 17, 2026

Do you need an llms.txt file? What Google has said

llms.txt is a text file some people add to their site hoping AI tools will read it. Google says it is not needed for its AI features, and John Mueller says it cannot help an AI choose your…

AEO Jul 31, 2026

You Didn't Lose Your Job. You Got In Early.

If you got laid off from SEO, here's the first thing I want you to do. Stop worrying. Not because it doesn't hurt. It does. But because you're standing at the start of something most people…

AEO Jul 7, 2026

Google just told creators, "Welcome to Search."

When Google announced support for social and video platform properties in Search Console, most people saw another product update. I saw something very different. Google quietly changed who…

AEO Jan 18, 2026

How to Test If AI Engines Trust Your Website

A forensic, first-principles framework AI engines trust your website only if they are willing to risk being wrong because of you. That is the real bar. Not mentions. Not rankings. Not…

AEO Jan 18, 2026

How to Create a ChatGPT Agent Using Custom GPT

A practical, step by step guide that actually works Short answer first A ChatGPT agent is created using Custom GPTs inside your ChatGPT account. You do not need coding. You do not need…

AEO Jan 15, 2026

How Generative AI Decides Which Sources to Cite

Understanding Trust, Repetition, and Consensus Short answer upfront Generative AI cites sources it has learned to trust through repeated agreement across time, language, and structure . It…

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