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Rudra Kasturi

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Tag: Google

Google Trends API (alpha): Google Just Opened the Doors to Real-Time Search Trends.

On July 24, 2025 By Rudra Kasturi In Google Search, Industry News

For years, Google Trends has been the go-to tool to spot what people are searching for. But it came with a catch: it was manual, limited, and couldn’t be plugged into your systems. That changes …

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Gen Z Doesn’t Google. They Lens. Why Visual Search Is Your Next Growth Channel

On July 24, 2025 By Nita In GenZ, Google Search, SEO

How to Win in the Era of Google Lens and Visual Search 100 billion Lens searches. And nearly 1 in 5 shows buying intent. Welcome to the new search habit: Point, tap, and buy. For …

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Google: AI-Generated Text Has a Different Lane in Google Index

On July 24, 2025 By Rudra Kasturi In Crawling, Google Search, SEO

In 2025, most websites are chasing quantity. The logic is simple: “If it’s indexed, it’ll rank.” But here’s what Google actually said at Search Central APAC 2025: AI-generated content is part of the index, but …

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The Only SEO That Works – Even in a GenAI World: Written by Humans, Not Machines

On July 24, 2025 By Nita In AI, Industry News, SEO

In the age of AI content farms, cheap GenAI tools, and LLM-generated blogspam, one truth has quietly held its ground: Google’s ranking algorithms are still trained on content written by humans for humans. That quote …

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Emotions, Filters… and Now AI: How Celebs Are Perfecting Instagram Captions

On July 21, 2025 By Rudra Kasturi In AI, Social Media

There was a time when Bollywood stars were always one “oops” away from a social media disaster. Remember when Disha Patani accidentally pasted her email instructions in the caption?Or when Urvashi Rautela “borrowed” lines from …

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June 2025 Core Update: Is Google Quietly Killing Indian Publishers Targeting the US?

On July 19, 2025 By Nita In Industry News, SEO

Something changed after March 2025 Algo Update. The traffic says so. Some of the sports, entertainment sites lost most of its traffic. Some collapsed. Several other Indian-owned sites covering global news, especially US sports and …

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Google’s June 2025 Algo Update: We Killed Publishers. Here’s the Proof.

On July 18, 2025 By Nita In Google Updates, SEO

You open Google Discover. You see an article that says: “More than 80 publishers lost 20-50% of their traffic due to Google’s June update.”Source: Exchange4Media And what’s funny?Google itself ranked this news article in Discover. …

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Your ChatGPT Query Drank More Water Than You Did Today

On July 17, 2025 By Nita In AI, Climate

AI Is Thirsty. And You’re Paying the Water Bill. You asked ChatGPT a question. It gave you a killer idea.But while you patted yourself on the back, here’s what you didn’t see: That one “free” …

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Google Just Clarified Return Policy & Loyalty Program Markup: Here’s What You Need to Know

On July 15, 2025 By Rudra Kasturi In SEO, Structure Data

Google has quietly updated its structured data documentation for merchant return policies and loyalty programs and while it might look like a small clarification, the impact is real for anyone managing e-commerce SEO, Merchant Center …

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Search Take: How Smaller Publishers Can Win in Google’s AI Mode

On July 14, 2025 By Rudra Kasturi In AI Mode, SEO

The way people discover content on Google is changing fast. With the rollout of AI Mode (and in AI Overviews), Google is no longer just showing a list of blue links. It is giving users …

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