Google’s latest data on Gen Z search and content habits in India reveals a powerful insight:93% of Gen Z viewers say YouTube content helps them feel confident about their purchase decisions. This isn’t just a …
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Tag: GenZ
Gen Z Searches More Than Ever. Here’s Why Search Ads Still Matter.
Google’s latest report on Gen Z trends and search behaviour in India has a clear message for brands, publishers, and marketers: if you want to connect with Gen Z when they are most ready to …
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How Gen Z in India Hijacked Spirituality – And Why It’s Good for Everyone Except Fake Gurus
Here’s a stat most old-school marketers will never admit:The average Gen Z in India spends at least ₹500 per month on something “spiritual” or “religious” apps, candles, online poojas, astrology consults, or just vibey incense …
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Gen Z Doesn’t Google. They Lens. Why Visual Search Is Your Next Growth Channel
How to Win in the Era of Google Lens and Visual Search 100 billion Lens searches. And nearly 1 in 5 shows buying intent. Welcome to the new search habit: Point, tap, and buy. For …
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GenZ Slang: Delulu Is The Solulu, And You Are Just Jealous
And if you don’t get it? Good. That means it’s working. You see a Gen Z tweet: I soft-launched my ex for the fourth time but it’s giving delulu. Might touch grass. You don’t understand …
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Does Gen Z Still Need Mentors in the Age of AI?
Mentorship has long been considered a pillar of professional growth. From apprenticeship models to corporate mentoring programs, the idea that a more experienced individual can guide a less experienced one through challenges, decisions, and uncertainties …
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Gen Z: The Generation of Rejection
As we step into 2025, Generation Z is making its mark on the world. With over 2.4 billion individuals globally, Gen Z makes up about 30% of the global population and is projected to contribute …
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NextGen News: Understanding the Audiences of 2030
The future of news is changing as young people reshape how they consume, trust, and interact with information. This research done by FT Strategies & Knight Lab, supported by by Google News Initiatives focuses on …
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