When Millennials first came online, the morning ritual was simple: check your email.Inbox zero was the measure of a productive start. Then came Google Search not just as a tool, but as a habit. We …
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Category: GenZ
Why Video Commerce on YouTube is Now a Must-Have for Every Brand
Google’s latest data on Gen Z search and content habits in India reveals a powerful insight:93% of Gen Z viewers say YouTube content helps them feel confident about their purchase decisions. This isn’t just a …
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Gen Z Searches More Than Ever. Here’s Why Search Ads Still Matter.
Google’s latest report on Gen Z trends and search behaviour in India has a clear message for brands, publishers, and marketers: if you want to connect with Gen Z when they are most ready to …
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How Gen Z in India Hijacked Spirituality – And Why It’s Good for Everyone Except Fake Gurus
Here’s a stat most old-school marketers will never admit:The average Gen Z in India spends at least ₹500 per month on something “spiritual” or “religious” apps, candles, online poojas, astrology consults, or just vibey incense …
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Gen Z Doesn’t Google. They Lens. Why Visual Search Is Your Next Growth Channel
How to Win in the Era of Google Lens and Visual Search 100 billion Lens searches. And nearly 1 in 5 shows buying intent. Welcome to the new search habit: Point, tap, and buy. For …
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GenZ Slang: Delulu Is The Solulu, And You Are Just Jealous
And if you don’t get it? Good. That means it’s working. You see a Gen Z tweet: I soft-launched my ex for the fourth time but it’s giving delulu. Might touch grass. You don’t understand …
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Does Gen Z Still Need Mentors in the Age of AI?
Mentorship has long been considered a pillar of professional growth. From apprenticeship models to corporate mentoring programs, the idea that a more experienced individual can guide a less experienced one through challenges, decisions, and uncertainties …
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Gen Z: The Generation of Rejection
As we step into 2025, Generation Z is making its mark on the world. With over 2.4 billion individuals globally, Gen Z makes up about 30% of the global population and is projected to contribute …
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Is Social Media The New Google? Gen Z Turns To Google 25% Less Than Gen X When Searching
In a seismic shift in online behavior, Generation Z is redefining how we search for information, challenging the dominance of search engines like Google. According to insights reported by Forbes, a notable decline of 25%, …
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How Gen Z is Completely Changing the Way You’ll Consume News – Are You Ready?
As digital landscapes evolve, so do the behaviors and habits of news consumers. The next generation of news audiences is distinct in how they navigate and interact with information. Recent research reveals a set of …
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