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Rudra Kasturi

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Tag: SEO

Google Search Central APAC 2025: In a World Full of AI Content, Google Still Wants a Human to Write It

On July 24, 2025 By Rudra Kasturi In AI, SEO

In 2025, most teams are producing more content than ever.But here’s what most of them get wrong: Google’s ranking systems are trained on content written by humans, for humans. That line came straight from Google …

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Emotions, Filters… and Now AI: How Celebs Are Perfecting Instagram Captions

On July 21, 2025 By Rudra Kasturi In AI, Social Media

There was a time when Bollywood stars were always one “oops” away from a social media disaster. Remember when Disha Patani accidentally pasted her email instructions in the caption?Or when Urvashi Rautela “borrowed” lines from …

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Google’s June 2025 Algo Update: We Killed Publishers. Here’s the Proof.

On July 18, 2025 By Nita In Google Updates, SEO

You open Google Discover. You see an article that says: “More than 80 publishers lost 20-50% of their traffic due to Google’s June update.”Source: Exchange4Media And what’s funny?Google itself ranked this news article in Discover. …

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Google Just Clarified Return Policy & Loyalty Program Markup: Here’s What You Need to Know

On July 15, 2025 By Rudra Kasturi In SEO, Structure Data

Google has quietly updated its structured data documentation for merchant return policies and loyalty programs and while it might look like a small clarification, the impact is real for anyone managing e-commerce SEO, Merchant Center …

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Search Take: How Smaller Publishers Can Win in Google’s AI Mode

On July 14, 2025 By Rudra Kasturi In AI Mode, SEO

The way people discover content on Google is changing fast. With the rollout of AI Mode (and in AI Overviews), Google is no longer just showing a list of blue links. It is giving users …

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Content Streaming vs SEO: What Google & AI Bots Actually Sees (and Misses)

On July 12, 2025 By Rudra Kasturi In AI, SEO

Content streaming is changing how we build modern websites. But here’s the catch: what’s great for user experience might be terrible for search visibility. Let’s break down what content streaming is, how it works, how …

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Google Canonical a PORN Site for a Publisher News Article

On July 10, 2025 By Rudra Kasturi In Google Search, SEO

Yes, this actually happened. A well-known Indian news publisher wrote and published a proper, original article.Google crawled it… and then decided the original version exists on a porn site. Result?Google gave credit to the porn …

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AI Experiment: Why My 100% AI Website Got Ghosted by Google

On July 10, 2025 By Rudra Kasturi In AI, SEO

At some point, we’ve all thought—why not let AI handle it all? You fire up an AI tool, generate 50 blog posts in one sitting, hit publish, and wait for Google to shower you with …

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AI Mode Just Went Live 100% in India – And My First Observations Are Wild

On July 9, 2025 By Nita In AI Mode, Industry News

I didn’t expect this to go live so soon. But yes, it’s here. Google’s AI Mode is now officially rolling out in India. Over the last 48 hours, I’ve been testing queries across devices, browsers, …

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AI Didn’t See the Japan Tsunami. But Baba Vanga Did.

On July 8, 2025 By Nita In AI, Industry News

AI offered probabilities. She gave prophecy. And the world searched her name when the tremors began. Even in 2025, when AI books your doctor, replies to your boss, and tells you what to eat, people …

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