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Rudra Kasturi

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Tag: Rudra Kasturi

Mastering Mind Maps in NotebookLM: A Simple Guide

On April 3, 2025 By Nita In AI, Google AI

Ever feel overwhelmed by a mountain of information? Whether you’re researching, learning something new, or planning a project, it’s easy to get lost in the details. That’s where Mind Maps in NotebookLM can help. Instead …

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How Google’s Gemini Decides When to Use Grounding for User Queries

On April 2, 2025 By Rudra Kasturi In AI, Google AI, Industry News

Artificial intelligence is becoming smarter every day, but one of the biggest challenges AI models face is ensuring their responses are accurate and up to date. Google’s Gemini models have a solution for this: grounding—a …

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How Instagram Reels Can Boost Your Google Search Presence?

On April 2, 2025 By Rudra Kasturi In Google Search, Industry News, Videos, YouTube

Ravi: Bro, I just searched for “gardening tips” on Google, and guess what? I saw Instagram Reels right in the search results! Priya: Wait, what? Instagram Reels on Google? I thought Google only showed YouTube …

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Why People Are Tuning Out the News? A Growing Trend Of “News Avoidance”

On April 2, 2025 By Rudra Kasturi In Industry News

The Big Switch-Off Are you tired of the endless cycle of bad news? You’re not alone. Across the world, more and more people are choosing to avoid the news because it feels too negative, repetitive, …

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Explainer: Does Removing Old Articles Help Your Crawl Budget & Rankings?

On March 26, 2025 By Rudra Kasturi In AI, Crawling, Explainers, SEO

If you’ve ever wondered whether deleting old blog posts or pruning pages from your website will boost your Google rankings, here’s the simple answer: It depends. Let’s break it down with insights from Google’s Search Liaison, …

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Explainer: How Google Treats AI-Generated Content & Its Impact on SEO?

On March 26, 2025 By Rudra Kasturi In AI, Explainers, Google AI, SEO

Google’s Stance on AI-Generated Content Google doesn’t inherently penalize websites for using AI tools to create content. Their focus is on quality, not how the content is made. As Danny Sullivan hinted: “Just think about the …

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Does Google Favor Big Brands Over Small Creators? Here’s What Google Says

On March 26, 2025 By Rudra Kasturi In Content, Explainers, SEO

The Big Concern: Is Google Shrinking the Web for Independent Creators? Smaller bloggers, independent publishers, and niche creators have long worried that Google’s algorithm favors major publishers (think CNN, Forbes, or The Verge) over diverse, independent voices. …

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Traffic is Out, Influence is In: The New Rules of Digital Marketing

On March 19, 2025 By Rudra Kasturi In SEO

Let’s be real: the digital marketing game is changing. Fast. If you’re still obsessing over traffic as your ultimate goal, it’s time to hit pause and rethink your strategy. Why? Because the rules of the …

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Why SEOs Are Hitting ‘Quit’: The Burnout Crisis Behind Google’s Relentless Updates

On March 18, 2025 By Rudra Kasturi In Industry News, SEO

Picture this: You’ve spent months working hard, following all the “rules” to get your clients’ websites to rank on Google. Then, one morning, you wake up, check the rankings, and… poof! Their sites have vanished from …

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Gen Z: The Generation of Rejection

On March 17, 2025 By Rudra Kasturi In GenZ

As we step into 2025, Generation Z is making its mark on the world. With over 2.4 billion individuals globally, Gen Z makes up about 30% of the global population and is projected to contribute …

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