Google is testing a major new feature inside AI Mode called Information Agents, and this could quietly become one of the biggest shifts in how people consume information online.
Instead of repeatedly searching for updates, users can ask Google AI Mode to continuously track a topic and notify them whenever something new happens.
Currently rolling out to Google AI Ultra users with limited availability, these Information Agents can monitor blogs, news sites, social posts and Google’s real-time data across categories like finance, shopping and sports to track updates related to a user’s request.
According to Google:
“If you’re apartment hunting, you can brain dump all of the exact requirements you’re looking for, and your agent will continuously scan for you, notifying you when listings meet your needs.”
For example, a user can ask:
- Track apartments in Bengaluru under ₹1 crore near metro stations
- Notify me when new AI jobs open in media companies in India
- Monitor every Google AI Mode update for publishers
- Alert me whenever a climate startup in India raises funding
Instead of manually searching every day, Google’s AI agent keeps working in the background and sends updates automatically.
This changes Search from “finding information” to “getting ongoing intelligence.”
What Could Happen Because Of This?
If this expands globally, including India, user behaviour around Search could begin to shift.
1. Repeat Searches Could Reduce For Some Topics
Today, users search multiple times for the same topic.
For example:
“Best apartments in Hyderabad”
“New flats in Hyderabad”
“Affordable gated communities Hyderabad”
With Information Agents, users may simply ask Google once and let the AI keep tracking updates.
This could reduce repeat searches for recurring information needs, especially in categories like real estate, jobs, finance, shopping, sports and breaking news.
2. Google Could Become A Continuous Intelligence Layer
Today, Google helps users find answers.
Tomorrow, Google may continuously monitor the internet and deliver updates automatically based on user intent.
This means Search is slowly moving from a one-time answer engine to something closer to a personal research assistant.
3. Publishers May Need To Prepare For Another Traffic Behaviour Shift
If Google monitors and summarizes updates directly, some users may rely more on notifications than repeated searches.
This raises questions similar to what publishers already discuss around AI Overviews, where visibility may increase but clicks can behave differently.
For publishers, the bigger challenge may become:
How do you remain the source AI systems repeatedly surface?
What Does This Mean For SEO & AEO?
This is where AEO (Answer Engine Optimization) could become more important.
The real question becomes:
How does your content get picked up by AI agents when users ask Google to monitor a topic?
While Google has not officially explained ranking signals for Information Agents, a few patterns seem likely.
1. Fresh Content Could Matter More
AI agents are likely to prefer pages that update regularly.
Instead of publishing one static article, publishers may benefit from:
- Live blogs
- Weekly update pages
- Trend trackers
- Frequently refreshed explainers
For example:
Instead of:
“Google AI Mode Explained”
Better:
“Google AI Mode Updates: Every Change Tracked”
One is static.
The other becomes useful for an AI system monitoring changes.
2. Strong Topical Authority Could Become Important
If users ask Google:
“Track every update on EV batteries in India”
Google may prioritise sources consistently publishing on that topic rather than websites with occasional coverage.
This means topical depth could become more valuable than broad content volume.
3. Structured Content Could Help AI Systems Understand Better
AI systems understand structured information better than messy content.
Useful formats may include:
- Clear headings
- FAQ sections
- Timelines
- Updated timestamps
- Statistics and citations
- Entity-rich content
The easier your content is for AI systems to interpret, the stronger the chance of being surfaced.
4. Web-Wide Authority Could Matter
Google says Information Agents look across blogs, news, social posts and web sources.
This means visibility beyond traditional search rankings could become important.
Brand mentions, citations, PR coverage and discussions across platforms may increasingly influence discoverability.
How To Increase The Chances Of Being Picked By Information Agents
While there is no official playbook yet, publishers and brands can start preparing now.
Build Topic Clusters, Not One-Off Articles
Instead of publishing one article and moving on, build a connected content ecosystem around a topic.
Example:
Not:
“Perimenopause Explained”
Better:
- Perimenopause symptoms tracker
- New research updates
- Hormone therapy news
- Expert opinions
- Relationship and emotional health guides
Create “Tracker Pages” For Fast-Moving Topics
Topics that evolve regularly may perform better in agent-driven discovery.
Examples:
- Google AI Mode Updates Tracker
- EV Policy Changes In India Tracker
- IPL Auction Updates Hub
- Startup Funding Tracker India
Keep Updating Existing Content
Frequently updated pages may signal freshness.
Instead of creating new URLs every time, continuously improve important topic pages.
Make Content Easy For AI To Read
Simple formatting matters:
- Clear headings
- Short paragraphs
- Structured answers
- Proper sourcing
- Dates and timestamps
What About Cost?
Currently, Information Agents sit inside Google AI Ultra, priced at $200/month in the US.
That means:
$2,400 per year
For comparison, many AI power users could build a high-end local setup:
- Nvidia RTX 4070
- Intel i9 processor
- 64GB RAM
Approximate one-time cost:
$1,500 to $2,000 for 4 to 5 years
Of course, a local setup cannot fully replicate Google’s real-time web monitoring and notification system, but it does raise an interesting cost comparison for AI power users.
Will This Come To India?
Not immediately.
Right now, Information Agents are rolling out gradually to Google AI Ultra users with limited access.
But if AI Overviews and AI Mode are any indication, India will likely get access over time.
For publishers, SEO teams and brands, this is worth watching closely.
Because the next big question may no longer be:
“How do I rank on Google?”
But instead:
“How do I increase the chances of my content being repeatedly surfaced by AI systems when users ask Google to monitor a topic?”
That is where AEO could become increasingly important.
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