A Practical SEO Reality Check For years, SEOs have argued about Googlebot’s so-called “2MB HTML limit”. Some say: “2MB is nothing. Modern sites are huge.” Others say: “2MB is dangerous. Stay far below it.” Both …
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Category: SEO
Amazon Is Not Anti-AI. Amazon Is Anti-Free Data.
If you look closely at Amazon India’s robots configuration, something jumps out. Googlebot is allowed.Amazonbot is allowed.Applebot-Extended is allowed. But most major AI crawlers are blocked: GPTBotOAI-SearchBotChatGPT-UserClaudeBotPerplexityBotCommonCrawl This is not an accident.This is not paranoia.This …
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How to Write Content That AI Summarises Without Killing Your Brand Credit
AI is summarising your content.That part is no longer optional. The real problem is this:AI is summarising you without remembering you. This blog is a practical playbook for RudraKasturi.com style publishing where your content feeds …
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How to Test If AI Engines Trust Your Website
A forensic, first-principles framework AI engines trust your website only if they are willing to risk being wrong because of you. That is the real bar. Not mentions.Not rankings.Not citations. Risk. If an AI system …
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How to Optimise Internal Linking for AEO and GEO
Why Answer Paths Matter More Than SEO Links Short answer first Internal linking for AEO and GEO is not about passing link equity.It is about teaching AI how answers are connected. SEO linking tries to …
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How Generative AI Decides Which Sources to Cite
Understanding Trust, Repetition, and Consensus Short answer upfront Generative AI cites sources it has learned to trust through repeated agreement across time, language, and structure. It does not pick: It picks the source that sounds …
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How Many Days Does It Take to Build Topical Authority for AI Engines?
Short answer first It takes 30 to 120 days to build topical authority for AI engines, depending on how systematically you publish answers, not content. If you are posting random blogs, it can take forever.If …
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How to Train AI Engines to Recognise Your Brand as a Source
AI engines do not “discover” brands the way Google Search used to. They learn brands. And they learn them the same way humans do: This explainer breaks down how AI engines start recognising your brand …
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How to Optimise FAQs for AEO Without Looking Spammy
Most FAQs today have a problem. They are written for algorithms, not for answers. You have seen them: In the age of Answer Engine Optimisation AEO, this approach fails quietly. You may rank. You will …
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Search Is Falling. Video Is Rising. And Newsrooms Are Finally Adjusting.
When the Reuters Institute surveyed media leaders globally for its Journalism, Media, and Technology Trends and Predictions 2026 report, the responses revealed something more important than any single trend. They revealed when the industry chooses …
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