Search. Strategy. AI. Growth. Coach. Revenue.
Recently, Google has made significant efforts to address site reputation abuse, a practice where third-party content is hosted on reputable domains to manipulate search rankings. The policy, aimed at mitigating spammy content that exploits the …
Continue reading
On October 25, 2024, Google hosted a Search Fundamentals Training at their Gurugram office for Indian news publishers. The training covered critical areas for improving website performance in Google Search, including how news content appears …
Continue reading
Google has significantly expanded its AI Overviews in Search, a powerful feature designed to help users find information more easily and connect with publishers, businesses, and creators across the web. Since its launch in May …
Continue reading
A recent SEO poll of major publishers across India reveals a substantial decline in Google Discover traffic following the August 2024 Core Update and subsequent unconfirmed updates. The results show that publishers have experienced an …
Continue reading
Google has made an exciting change to Search Console—you can now see data on the same day! This update will make life easier for SEOs, allowing them to track website performance in real-time rather than …
Continue reading
YouTube is making it easier for creators to manage their ad settings directly within the YouTube platform, without needing to go through AdSense. This new feature introduces channel-level ad blocking controls, and it’s designed to …
Continue reading
What is ARIA?ARIA (Accessible Rich Internet Applications) is a set of special attributes you can add to HTML elements. These attributes help make web content more accessible to people with disabilities who use assistive technologies, …
Continue reading
John Mueller’s Thoughts on AI In a recent post on LinkedIn, John Mueller shared his views on the future of Artificial Intelligence (AI). He made it clear that “AI is not going to go away.” …
Continue reading
Google places significant importance on well-structured URLs for better indexing and SEO performance. Here’s a detailed guide to help SEO professionals and content creators optimize URLs: 1. Use Readable and Descriptive URLs Avoid long ID …
Continue reading
Google Trends is a powerful tool for SEO professionals and content creators to understand user behavior and identify trending topics. Here’s a detailed guide to effectively use Google Trends: 1. Understanding Google Trends Google Trends …
Continue reading