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Rudra Kasturi

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Why the Same Question Gets Different Citations Across Different LLMs?

On March 30, 2026 By Rudra Kasturi

You ask one question.Try it across 3 AI tools. All answers look fine.But the citations …

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Chrome Is Not Building a Better Browser. It Is Building an Agent.

On March 2, 2026 By Rudra Kasturi

Amazon Is Not Anti-AI. Amazon Is Anti-Free Data.

On February 12, 2026 By Rudra Kasturi

How to Write Content That AI Summarises Without Killing Your Brand Credit

On January 20, 2026 By Nita

ChatGPT Is Introducing Ads. Publishers Are Angry. Advertisers Are Ready.

On January 20, 2026 By Rudra Kasturi

‘No Whitelist of exceptions for Page Experience Update’ says Google

On July 9, 2021 By kuheenasharma In SEO

A whitelist is a database of email and IP addresses that have been designated as “safe” by search engines. According to Google’s John Mueller, the page experience upgrade has no exception list or whitelist as …

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Google ranks result sets with ‘Magic Signals’…How?

On July 8, 2021 By kuheenasharma In SEO

Navigating through the vast quantity of information available on the internet to find what you need would be virtually difficult without some assistance. Well, Google’s ranking systems are built to do exactly that assistance. Google …

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John Mueller on SEO’s future

On July 8, 2021 By kuheenasharma In SEO

Google’s John Mueller discusses the future of SEO and if he believes it will never become outdated in the near future. A question was submitted during the Google Search Central SEO hangout on July 2 …

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What is Page Experience? A guide to new ranking ingredient

On July 8, 2021 By kuheenasharma In SEO

Page experience as the word suggests is metrics to measure user experience and interaction of your audience on your web page. As you all must have heard, Google has once again updated its algorithm by …

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Are you prepared for Google’s Page Experience Update?

On July 8, 2021 By kuheenasharma In SEO

Are you prepared for Google’s Page Experience Update?  Google Page Experience algorithm, unlike others, is a very crucial update for the future of site’s performance. The Google’s Page Experience Update is slowly rolling out to …

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Page Experience update to drop ranking: Myth or Fact?

On July 8, 2021 By kuheenasharma In SEO

Google has kicked off rolling out the Page Experience update but this particular update will be slowly but surely deployed through the end of August 2021. The search engine shall stop using AMP for the …

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Privacy Sandbox: Building a more private yet an open web

On July 8, 2021 By kuheenasharma In SEO

A Google’s initiative to create an ecosystem that protects the privacy of its users and enables the business to build sustainable sites to reach their customers. The Tech Giant’s step is an evolution that lays …

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Google delays plan ‘Privacy Sandbox’ for third-party cookies till 2023

On July 8, 2021 By kuheenasharma In SEO

The Tech Giant has pulled back its timeline to block the third party cookies on the search engine lately. Google, in the first stance, had intended to ban third-party cookies and replace them with better …

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Google warns against overuse of internal links

On July 8, 2021 By kuheenasharma In SEO

In order for your content to to be visible or to rank on Google, search engines run through your content to rank it. When your articles and pages are linked to from elsewhere on the …

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Importance of SEO in Digitisation

On June 29, 2021 By Rudra Kasturi In SEO

Digitisation in the world has revolutionised the way businesses have started to operate and sell. Changing times have also evolved the way of marketing techniques and channels for your business. Imagine having a retail shop …

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