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Rudra Kasturi

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Category: Google Updates

SEO Scores? Think Again—Google Doesn’t Care, and Neither Should You

On November 20, 2024 By Rudra Kasturi In Google Search, Google Updates, Industry News, SEO

If you’ve ever been in a meeting about SEO, you’ve probably heard someone say, “What’s our Domain Authority?” or “How can we increase our SEO score?” It’s not just junior marketers who talk about it—even …

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Google’s Updated Guide to Search Ranking Systems: What You Need to Know

On November 20, 2024 By Rudra Kasturi In Google Search, Google Updates, Industry News, SEO

Google has recently updated its guide on search ranking systems to clarify how page-level and site-wide signals influence rankings. This update also expands on FAQs from Google’s March 2024 blog post, providing webmasters and SEOs …

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Google’s Updated Site Reputation Abuse Policy Explained

On November 20, 2024 By Rudra Kasturi In Google Search, Google Updates, SEO

What’s Changed? Google updated its policy on site reputation abuse to clarify that using third-party content to exploit a site’s ranking signals is against the rules. This applies even if the site owner is not …

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Google’s November 2024 Core Update – What It Means for SEOs?

On November 12, 2024 By Rudra Kasturi In Google Updates, SEO

Today, Google announced a new change to how it ranks search results, called the November 2024 core update. This update aims to show people more helpful and reliable content when they search online and to …

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Google’s Latest Update: Link Inclusion on Mobile Pages for Large Websites

On November 7, 2024 By Rudra Kasturi In Explainers, Google Updates, SEO

What’s New? Google recently added a best practice in its crawl budget documentation for large websites that use separate HTML for mobile and desktop pages. This update emphasizes the importance of making sure all links …

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Quality Content, Zero Traffic: How Google’s Penalties Devastate Content Businesses

On October 31, 2024 By Rudra Kasturi In Google Updates, Industry News, SEO

For many content creators and publishers, Google’s penalties aren’t just temporary setbacks—they’re devastating, often driving companies to the brink of bankruptcy. Recent discussions at Google’s 2024 Creator Summit revealed stories of creators whose businesses have …

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Is Google Downgrades Rankings of Content Unrelated to Main Site Theme? What SEOs Need to Know

On October 30, 2024 By Rudra Kasturi In Explainers, Google Search, Google Updates, SEO

Google’s Focus on Relevant Content Recently, Google confirmed that content drastically different from the main theme of a website may result in a ranking downgrade. This change is part of Google’s ongoing effort to ensure …

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Google: NOT Testing Its ‘Site Reputation Abuse’ Algorithm At This Time

On October 29, 2024 By Rudra Kasturi In Google Search, Google Updates, SEO

Recently, Google has made significant efforts to address site reputation abuse, a practice where third-party content is hosted on reputable domains to manipulate search rankings. The policy, aimed at mitigating spammy content that exploits the …

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AI Overviews in Google Search Now Available in Hindi, Rolling Out to Over 100 Countries

On October 29, 2024 By Rudra Kasturi In Google Updates, Industry News, SEO

Google has significantly expanded its AI Overviews in Search, a powerful feature designed to help users find information more easily and connect with publishers, businesses, and creators across the web. Since its launch in May …

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Google Search Console Now Shows Same-Day Data: A Big Boost for SEOs

On October 28, 2024 By Rudra Kasturi In Google Updates, Industry News, SEO

Google has made an exciting change to Search Console—you can now see data on the same day! This update will make life easier for SEOs, allowing them to track website performance in real-time rather than …

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