Page experience as the word suggests is metrics to measure user experience and interaction of your audience on your web page. As you all must have heard, Google has once again updated its algorithm by introducing a new factor called ‘Page Experience.’ What Page Experience? Why is it the talk of the SEO town? And how will this update affect your online business?
Let us begin by understanding what really is the new Google update ‘Page Experience’ all about.
According to Google, “Page Experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value.” Basically a set of metrics like mobile friendliness of the web, loading performance or the users interaction on your web page that will help assess the Page Experience for better ranking on Google.
The new Google Page Experience update is slowly but surely rolling in and shall be completed by the end of August 2021. The Search Engine is of the belief that putting out information on the quality of the user’s experience of a web page can be helpful in picking favourable search results. Currently focusing on the three computing factors for Page Experience will be visual experience, loading speed and interaction level of the audience. Google is bringing some of these ranking thresholds under one umbrella for better user search experience directly impacting the organic search result.
Well, if i have to put down the real sense of Google Page Experience Update, then
Page experience is not just a single metric but a bundle of signals on how users interact with a web page in advance of the information, whether it is in the form of text, video, product, etc.
As an SEO Analyst we all know how load time impacts the business. We have time and again practised some standard benchmarks like
-“Improving your load time by 0.1s can boost conversion rates by 8%”
-“73% of mobile internet users say that they’ve encountered a website that was too slow to load.”
-“47% of consumers expect a web page to load in 2 seconds or less.”
It’s loud and clear that your ‘First web impression matters too. Customers are impatient, so the speed of your site has a big impact on conversion and bounce rates.’
Google Page Experience algorithm, unlike others, is a very crucial update for the future of site’s performance. Google too announced the addition of the new algorithm to allow the existing website owners to fix the issues. “Core Web Vitals, which is a set of metrics that calculate real-world user experience for loading performance, interactivity, and visual stability of the page. It also includes existing Search signals: mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines.”
TIP OF THE MOMENT:
If I have to give you a steer on this then I want to tell you that besides it was extremely important for all the websites to rank but now it is equally important to pass the thresholds to increase the google experience ratio to gain more value from all channels and not just growth via search.
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