The algorithms employed by Google to extract material from its search index and give the best possible results for a query are a complicated system. On its search engine results pages, the search engine employs …
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Tag: SEO
5 Best Keyword Research Tools for 2021
Keyword research is at the heart of pay-per-click marketing and SEO strategies, whether you like it or not. You might be selling yourself short on your potential success if you aren’t bidding or employing the …
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Keyword Mapping isn’t over yet; here’s why
Keyword Mapping – Explained: Mapping is a commonly used technique in the world of digital marketing that helps the search engine to allocate a set of target keywords to each specific page. This method has …
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Deleting old content: An SEO solution?
Running a website is time consuming and arduous, however, constantly publishing articles or blog posts from years must have gotten you closer to your goal. With all this there’s also a good chance that you …
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How ‘MUM’ can help with more complex queries: Google’s Pandu Nayak shares
The digital experience has reached new heights in the last few years, thanks to the development of faster internet networks, and the unstoppable worldwide mobile e-commerce businesses. From the past two decades, Search Engines have …
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What is keyword mapping?
Mapping is a commonly used technique for Search Engine Optimisation that helps to allocate a set of target keywords to each specific page. This method has been employed more in the past, but it still …
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Where does the path of Personalized Knowledge Graphs lead?
Google introduces a new patent application referred to as a personalized entity repository in the form of knowledge graphs to assess the actions and suggestions of the users. This patent application was published on July …
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Is SEO dead?
In a world where we have over 170 million active users every digital marketing professional is expected to be well versed with SEO as the core tenets of Digital Marketing. A few voices from the …
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‘No Whitelist of exceptions for Page Experience Update’ says Google
A whitelist is a database of email and IP addresses that have been designated as “safe” by search engines. According to Google’s John Mueller, the page experience upgrade has no exception list or whitelist as …
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Google ranks result sets with ‘Magic Signals’…How?
Navigating through the vast quantity of information available on the internet to find what you need would be virtually difficult without some assistance. Well, Google’s ranking systems are built to do exactly that assistance. Google …
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