Are you prepared for Google’s Page Experience Update?

Are you prepared for Google’s Page Experience Update? 

Google Page Experience algorithm, unlike others, is a very crucial update for the future of site’s performance. The Google’s Page Experience Update is slowly rolling out to all the users, and to begin with is to understand how this update will affect your websites ranking. 

Putting simply, the search engine is updating the algorithm to help it track how useful and relevant your web content is. Google aims at ensuring that you get better, relevant and quick search results in terms of quality with this ‘Page Experience Update in 2021. The search engine generally does not warn its users of the upcoming update, however, this time the search giant has given enough time to prepare. 

HOW WILL THIS AFFECT PAGE RANK? 

Google has created a page experience update that will integrate the existing signals with Core Web Vitals to create a broader user experience for ranking signals. A healthy page experience is likely to improve your ranking while a negative tally could result in the drop of ranking. The Google Page Experience Update is a nudge to always put your audience first. But this doesn’t imply that great 

There are three main factors Google includes in the page experience ranking signal, along with the Core Web Vitals: 

1. Mobile-Friendliness: To begin with, the important thing to focus on is how well your page looks and performs on the user’s mobile devices.
2. HTTPS: Having a secure HTTPS connection is another measure of consideration for a better ranking and user experience. This assures how safe your page is for the audience. 
3. No Intrusive Interstitials: Pop-ups and advertisements that conceal your web content are one of the things that need a fix. Such intrusive interstitials make navigating and reading on your website a difficult task for the user. 

According to the new ‘Core Web Vitals’ standard, there is an urgent need to address any issues mentioned above. As the update is slowly but surely rolling out, not fixing these page experience errors could lead to a massive decline in the Google rankings. To start the user experience optimisation of your website with the ‘Core Web Vitals’ try out some of the tools mentioned:

1. PageSpeed Insights
2. Chrome UX Report 
3. Search Console
4. Chrome DevTools
5. Lighthouse
6. Web Vitals Extension